Indulgent, Effective, Intimate
There’s Much More To Scenting Than Meets The Nose.
Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role
in memory. The sense of smell is different from the other senses, because it is processed first by the limbic
system, the same part of the brain responsible for memory, perceptions, and emotions.
It is powerful and
fast because it is the only sense that goes directly to the emotional part of the brain without intervention
along the way.
Behind the marketing and advertising appeal of a scent is the science. The human nose is a
sensitive organ that can detect more than 350,000 different scents.It is the close connection of the olfactory
gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be
responsible for the power behind the sense of smell.
How Does Scent Branding/Marketing Work?
the sense of smell, is the process of receiving volatile chemicals that flow through our nostrils from the
ambient air around us. Each odor has its own molecular shape, and finds a unique set of receptors within the
human olfactory system.have over one thousand of these odor receptors, and can easily identify over
10,000 individual scents. Scent
marketing works to create specific responses in the consumer, and scent branding can help to imprint a custom
pleasant smelling scent formula into the memory directly into the consumer’s emotional centre.
Oil Facts
- Essential oils have the unique ability to impact both the body and mind – crossing into the physiological
and the physical.
- AromaTech sources quality assured 100% pure essential oils which offer health benefits through their
anti-bacterial properties that neutralize the air and fight the spread of air borne bacteria. Essential oils
also promote physical and psychological benefits for the mind and body.The power of
essential oils:
- 100% pure essential oils are derived from the essence of plants. Therefore they carry the health and
cleansing properties of those plants.
- Essential oils eliminate bad odors rather than simply mask them, including cigarette smoke.
- Essential oils, when inhaled as diffused oil micro-mist, help to boost the body’s immune system.
- Scientific research confirms that essential oils fight and eliminate air borne bacteria, viruses and molds.
- Many hospitals in the UK diffuse pine oil in burns units to prevent the spread of infection.
- Essential oils have been part of cough medicines for many years for the power behind the sense of smell.
- Aroma and 100% Essential oils combine to capture the essence of nature, indulge the senses and revitalize
the air.
The Nose
Powerful, Connected, Impressionable
The human sense of smell plays an important role in memory because scent receptors in the nose connect directly
to the section of the brain responsible for memory and emotions. So powerful, in fact, the nose is believed to
affect 75% of our daily emotions.
It is the close connection of the olfactory gland, which registers
smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power
behind the sense of smell
Did You Know…
The sense of smell works 24 hours a day and is the one human sense that cannot be ‘switched off.’
The
human sense of smell affects 75% of daily emotions and plays an important role in memory.
The human nose
is believed to be able to detect up to 350,000 chemicals. Emotion can be communicated by smell.
There are
suggestions that smell can influence mood, memory, emotions, mate choice, immune system, and
hormones.
Scenting does not impact on judgment and has been tested to prove that it cannot cause
obsessive behavior. Academics and researchers agree that scents are effective simply because they create a mood
which validates intentions.
Smell amplifies the sense of taste. Try this… if peeled pieces of apple are
placed in one bowl, and peeled pieces of potato in another, and then the nostrils are held completed closed
while a piece from one bowl is sampled, the two tastes are indistinguishable. That’s why a head-cold severely
impacts your appetite and sense of taste
Research
Proven, Intricate, Profitable
and marketers have known for more than 20 years that there is a strong link between an aroma and a customer’s
lasting feeling of enjoyment from that aroma. Studies show that a pleasurable scent diffused at a noticeable
level can validate consumer intentions, improve workplace productivity and assist with health and medical
conditions:the aroma of baked bread was released in a US supermarket, sales in the bakery section
increased threefold.
(Hirsch, 1995, International Journal of Aromatherapy).
in Japan is being undertaken to understand the influence scent and the use of essential oils has on the
treatment of Alzheimer’s disease. (Miyazawa, 2006, Inhibition of Acetyl cholinesterase Activity by Tea Tree Oil
& Constituent Terpenoids)
The
diffusion of lavender during breaks at work has been found to prevent the deterioration of work performance.
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Australian university is using scents to assist in the diagnosis of several brain disorders including
Alzheimer’s disease, Huntington’s disease, Parkinson’s disease, schizophrenia and obsessive – compulsive
disorder.(University of Melbourne, 2006, cited at www.unimelb.edu.auA
trial undertaken in a USA casino showed that gambling revenue increased by 48% with the introduction of a
pleasant aroma into a test area. The trial concluded that a noticeable scent in the air acts to enhance the mood
and intention of patrons, without affecting judgment or exacerbating obsessive gambling behavior. (Hirsch, 1995,
Psychology and Marketing) In
a 1989 trial, customers spent more time browsing at a jewellery counter when a scent was introduced. (Knasko,
1989, cited in The Journal of Marketing, USA)
Technologies.
Innovative, Unmatched, Eco-Friendly
cold-air diffusion technology preserves the integrity of essential and aroma oils. Released as a micro-mist,
scents are both noticeable and efficient in any sized location. use of cold air rather than heat diffusion ensures the natural properties of essential oils and
delicate aroma
oils are maintained, offering customers a consistent scent throughout the entire diffusion
process.Available as portable (Cube, AroMini, and Aroma Pro) or fixed units (Air Stream
Single and Air Stream Double), the sleek design of the diffusers means they can be incorporated into any
interior fit out or located out of view.
